ESPN interview with the Captain of this Ship: Sean Johnson

by Sami on February 15, 2012

ESPN just put up this interview up of StepChild owner Sean Johnson. 10 years deep with StepChild and still digging, Sean gives an insight into what inspired him to start StepChild and how the industry just aint like how it used to be….

The sell-out factor [in snowboarding] is also huge right now, too. You see a lot of companies jumping onto snowboarding right now and just buying their way in. It’s just accepted now. Fifteen years ago if a rider rode for a soft drink company it was a sign of desperation.”

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